Senior Vice President, COVID-19 Testing and Treatment Solutions
Julia Richter is Senior Vice President, COVID-19 Testing and Treatment Solutions for Private Health Management. Mrs. Richter oversees the creation, evolution and realization of testing strategies and implementation approaches, from corporate group testing events to Private Health's RT-PCR self-swab sample collection service with 24 hour turnaround from lab receipt. She manages multiple COVID-19 accounts, harnessing cross-functional teams to solve clients’ pandemic-related challenges.
Ms. Richter was previously Vice President, Strategy and Marketing at Private Health. She has more than 15 years of leadership, brand management and client engagement experience across multiple industries on top-tier brands. Her specialties include brand strategy, cross-functional team management, P&L responsibility, product development, global creative asset development, competitive analysis, digital marketing, and agency management.
She has held marketing roles at Yahoo, where helped launch digital fashion and beauty magazines, and Mattel, where she was a global brand manager for Barbie and a portfolio of board games, including Pictionary and Scrabble. She was a brand strategy and new product development consultant at The Sieden Group, where she consulted for Bayer’s over-the-counter portfolio, including Bayer Aspirin and One-A-Day vitamins.
Mrs. Richter is a member of the Penn Alumni Interview committee and the Harvard Business School Association of Southern California. She is a former member of the LA’s BEST BEST Friends Board.
Mrs. Richter graduated magna cum laude with her Bachelor of Arts in Communications and Political Science and a minor in French from the University of Pennsylvania and her MBA from Harvard Business School.